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Women's Business - Summary | The Heritage of Words

Women's Business - Ilene Kantrov
Ilene Kantrov
English | Summary
Unit Six : Women and Children
Women's Business
Ilene Kantrov
The Heritage of Words

Women’s business is an essay written by Ilene Kantrov which is about some women from the United States of America who have been successful in business. It tells about other business women who followed Lydia’s footsteps. It deals the subject of how women took part in the business and what things were produced and sold by them.

Important Questions :

1. What is the thesis (theme) of the essay? How did the business women (female entrepreneur) differ from their male counterparts? In which way did they resemble the male entrepreneurs of their days?
The thesis of the essay is to focus on the success of American business women who adopted innovative business strategy and establish themselves in respectable position in the business field as well as in the society. The business women were also involved in social work for uplifting the society. However, their aim was to promote their own business on the pretext on social service for the sake of their business, they activated the society, earned money and upgraded their own position in the society. The women entrepreneurs discussed in this essay were different many ways from their counterparts. The women were involved in earning money along with social service for upgrading their own position. Adopting the cleverest marketing techniques by rendering practical advice on various advices they activated the women of the society. They were not only involved in selling their products but also played an important role for the benefit of the society. They cleverly utilized their image of being women to upgrade their business. They were extremely sex consciousness with they revealed by serving the female only. Lydia advised her customer to bypass the male physician. Adopting new business skill the female entrepreneurs were able to introduce feminine’s role in the male dominated world of commerce in America. The business women were similar to their male counterparts in the matters of obeying the law of the state besides their claim about their produces through misleading and lavish advertisement.

Question for Practice :
  1. Which of Lydia E. Pinkham's business methods did later women capitalists adopt for their own enterprises ? In what ways did they depart from Pinkham's model ?
  2. How did the business women the writer introduces in her essay differ from their male counterparts ? In what ways did they resemble male entrepreneurs of their day ?
  3. How would you expect a militant feminist to react to this essay ? Are any of the writer's general statements debatable ?
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